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HomeMy WebLinkAbout06.b. Overview of social media at Central San Page 1 of 15 Item 6.b. CENTRAL SAN CENTRAL CONTRA COSTA SANITARX DISTRICT, August 2, 2018 TO: HONORABLE BOARD OF DIRECTORS FROM: EMILY BARNETT, COMMUNICATIONS AND INTERGOVERNMENTAL RELATIONS MANAGER REVIEWED BY: ANN SASAKI, DEPUTY GENERAL MANAGER ROGER S. BAILEY GENERAL MANAGER SUBJECT: RECEIVE OVERVIEW OF SOCIAL MEDIAAT CENTRAL SAN Staff will be providing the attached presentation at the Board meeting. This information also was presented to the Administration Committee on June 12, 2018. Strategic Plan Tie-In GOAL ONE:Provide Exceptional Customer Service Strategy 1 - Build external customer relationships and awareness ATTACHMENTS: 1. Social Media Overview presentation August 2, 2018 Regular Board Meeting Agenda Packet- Page 223 of 253 AIR CENTRAL SAN COMMUNICATIONS DIVISION Social Media EMILY BARNETT COMMUNICATIONS AND INTERGOVERNMENTAL JA RELATIONS MANAGER 14 all August 2,, 2018 August 2, 20 rd Mee SOCIAL MEDIA TODAY Majority of Americans now use Fncebook,YoutuOe The average American spends ��a��'MeWc4tWxm �""""`"v'"u"�`�"��`�'�_"� just over twu hours per day on s° social media ' YoutibBTSe Facehook ae3s GO - Atypical American uses three of the eight major social media platforms '° - - - - - - - - - - - - " LinKedn^_ass Spending on social media Za _ _ _. Twiner 24% advertising in 2017 exceeded $35 billion worldwide, accounting for 16% of all digital ads 2012 2013 Zo;< Zo;s 2016 Z�;� 201e (Hootsuite,April 2018) Sourm-Sarm�,��''r'' 3-'a 201&�°1Y°OipO"" Pow Rasevch SorYMods Wen ArC PEW RESEARCH LB!!FA "ALA L CENTRAL SAN DEVELOPING A PLATFORM FOR CENTRAL SAN In 2015 BP 021 — Social Media Communication BOARD POLICY SOCIAL MEDIA COMMUNICATION PURPOSE To establish a policy on the use of social media as a District communication tool. POLICY. The Board of Directors supports the use of social media as one of many tools to further enhance commurncatfon between the District and its customers. GUIDING PRINCIPLES FOR PROCEDURES • Engage with our community, our customers , and even our detractors Respond to inquiries and comments to let our customers know we are listening , we care , and we are engaged • Utilize negative feedback to dent'ify and fix issues • Recognize that transparency is key DEVELOPING A PLATFORM FOR CENTRAL SAN ■ ■ Our procedures guide content creation, comments and record retention Our comment pis available on our Facebook page Central primarily uses 77acebook, and Y We also ave a Linkedin and a Household Hazardous Waste Collection acs e1p page - Ye�p�, Ftnd-GY]YJ47if5.S4 Y9]d JIU Z ! ! -qq-- Central Household Hazardous Waste Collection Facility a �� CentralSanUist �d lnedn -..�n Ir 139313130 Hvr,tE - FtAfi NEla L"-SLJfiSI[iN ABOUT The l-retyrk of a Pain ICM It`s Trne to�D'a'9 Clean,and Central San wants to ndp I!ryu INea tlra�:O'1[soapy ' •} �l b discaxr 1h@ pewee of tecyrfaiq and rruslrrq uaK11 If you}! Ntarllnaa,CA 94533 Spnnq t:FRl6mv were brnq .1'r it I•IealMtt.and Q(W,Olr€ceans - ♦r 41 he+unwan!ec hc,Isehedo n -._r}ac11Rr ih 0 £A6-1431 M&Iff*z A-.- _I-To Otr give a Len pt'U9 it 5.1 ■message 1he easiness a new horrl, ®set'4 m your Phone F6AD kaD1tF aA arms ala anu r VU,and paint.o req clein 3 fevkew Hours Upload Thr.4 remtrrr.the FtaT1"Iaf enrn your Tn1tN[wfiir.h�e vrri helts!iA.+n?r Ap�xs Mon 9 0D am-4.W pm i _ - Tle 9-DU aln-4:00 v - YYYa 9 DD am-4 Da pt-I he prat try 5f7tift' ak)'{kw and tw at oodants x.a kn;Y6"a01r Lm rtaet 41Cn17h' M 9.06 a n-4 00 wi r1M n,o. In n. ! Ift 900 int-4'D0 'sR Sat 9.90 am-4.176 pr - Sun S;k*m ,'�Ji[tHddntss neo South em arta 8rkeflN 2018 The Lifecycle al v a:,nt Can HHW 2001 Anniversary Dropp"Ott Yate tluardol/s Collection Drhre Erenl Waite is Eaayl 5 :.�. THE PROCESS OF A POST Central San @Centra]San•16 Oct 2017 v 1 Our 20th Anniversary Collection Drive is underway!!Help us reach 750 visitors thi_ week! ' fir, s y Conmil Contra Costa Sarotary Dmaki••. 1110' We W1 rtn rhdnk vOu Apr MOM us reWl our goal of 759 Mtors?V*ve Med c"brailing our 20th Mn Wersary wrtn you we look hanhard io 2tr more i_ yfarS of VNOMV%"47ur COMIrtA1nrN to GFft-�-nt piAkRMOn 400 Design & 4 _,�Y tiw'nue our 20[h dJmwersary CoaetUon Dove may be over.the mw 6 ahveys here w you+.P*ase eonwnue to WSQ r"-SM from 94 Construction : W Ti4 Phwu 9 AM Laca im Fdii JL 14A r—, rwuh" Creating a til �, Storyline ©,:- M.Lla erg.anc 12arw5 R� BUY/dlt SBri(jF000%WN YOU P hin m¢ioncoro w[trndinos a Juin Concept I Engagement .. _ Posts with graphic elements tell a story and are significantly more likely to be clicked on and engaged with ' ' CENTRAL SAN CREATING QUALITY POSTS Most posts take between 1 -3 hours to produce During busy times (when we're having an event or promoting a specific item) it requires 5-1 5 hours a week Other staff are often involved in the creation of graphics and photographs Social Media accounts offer notifications to the administrator when comments are made or engagement occurs It's helpful to "like" and engage with other organizations via social media because it builds goodwil'. and support and increases your community on Social Media CENTRAL SAN •y,• • — �e ege eee ei see PROMOTING EV NTS AND ACTIVITI S District Edi Birsan is with Tim McGallian Sanitary Central Contra Costa 0 6 hrs-Concord.0 February 20th Anniversary,of our Hazardous Waste Facilih,that is up to 2 million I is starting soon!Come learn about special districts POUnds a year Of collection with 90q`recycled.I said I look forvkard to them '0 Central San Academy doubling that amount over the next 20 years and then going OLIt of business and the amazing science behind wastmater. 20 after that as we figure out how to make things that are not hazardous. F!ecyclesrn lift District's . art sha W%Ml.centralsan.org.liacademy. I video. re(l Central Contra costa')o�'Ou hat,, Sanita,), .177 n,7 IaZarjous Paints,cleaners San t. "'aste Piling .POO/chernicals. ontra Cos ta Sanitar�, LIP at hOrneq What does Centra IV • VS W�6�Tco District me?- Ta ke the Oils anc,Other hOUSeho/c, 11 facijitl Over to the C PART c-ntral in lvlartine_7 ror ��11111111111111111111 0 Iree! o r )FOU 0 Its eas q d • f er VA e, e, 0 Na aria M i a we +cik-e your OW bof+erie-q. pemt ond h0ld k6Zi2rCfCFjd; Wd5je 0 Love Comment Share saw.— 4somw ?1jtj7 I Cenral Contra Costa San (Do You and 20 others c�C ntra 4 e ISan - 0 Sanitary 1)1-Strict C@ 0 tra/ I Share ..... If YOU have old • San around its ot tlx TO wot See More n Paint-Oatteries -k d S Pt-OUd t /ate to partici motor oil 'Pate in 0'nail Polish(and so much @-511_� ay tOday.1 0 Parti our 20th aY bike#S ofpate Annversar BikeE 0 Love y Collec morw)lying astB Bike tion 1)r... ay U a b 11111�ty C'Co"Inlent �* have i \ ®' KInte a c0rnlnent... 0 �._ :�� E SEE us• °� re6lr)__lying A \,Nj si e S13jtSjlCS 4 -40 AM 10ld Haz it, May 2018 VA00se00 Rettvee \jje';"S t 4 Likes A52 under Q garage 0 the bucket, centtalsano.ics)lct 9.-2017 shelves'in lou� d Paint and d of. pini shed 0 throng the d cleaners,use disposed last lou to Old lIght d need to 4 looked bulbs,e�,pite be qy)pefk1 Is tai Was the Ing on ,,4atef an y. When\N3 -ny?Are you hanging pollute oil 0u(V,-vtchen 51 are all�iems that can batteries?-These SHOW MORE e 1J 8 01LA-- CENTRAL SAN ENGAGING WITH CUSTOMERS C)o Joseph Zumbo,Nitin Goel and 10 others Oldestv ,oCentral Contra Costa Sanitary District 2 Shares il ,March 28 View 1 more comment lo"Ve were excited to welcome our newest Central San Academy class to our %lartinez facility fast night. Let the learning begin! t14 Deanna Constable It was a very Informative first class and I'm excited to learn more! Learn more about our academy here, http,//Www.centralsan.org,iacademy I appreciate all of the time,work.and thoughtfulness be-Ing put into this learning experience for those of us lucky to attend-Thank you all! Like Reply-Message 10,.v MEMO== Central Contra Costa Sanitary District We're so grateful to ha,,.,e you and to be part of this%ovonderfUl Community. _11-le Reoly (D Kelsey Trippany I LOVED the Bacwve program.I took 3 treatment classes at Central San.Was inspired to learn more about water quality.so 1 decided to get a bachelor's in hydrology and another in GIS Finished school and now working for a water agency-Waiting to see if I passed the D2 and will likely go for the T1 next.I highly recommended this program to anyone I meet who seems like they Would be interested v Like Reply Message 10w-Edited (D Central Contra Costa Sanitary District\Alow! Congratulations Kelsey TripPan y!Central San Academy is a 6-week community education program.The Bay Area A 317 people reachedConsortium for Clean Water Education(BACCWE)also " '' offers classes at Central San.We're glad to hear you began your journey here-Mth us! a�) Like Cornment Share Like-Reply 1 C%,-, 032 Write a comment- 9 CENTRAL SAN ENGAGING WITH CUSTOMERS Central San KG Sj eI. of @D cad chapt ecting Erik Koval ed the to .ode in Prot @ an es W e �0111 `Scuss oul I our next - Y keef�nn J# �I ht to d cor-�e to y to r g nth. Let u s j r1 FoiiowD b��c hea , . eed to r- ., Pu � erner�bet- �eeting � rid o � t° do fexthis . pied rdicationwhen _- r�egett�n a l re a , s, g ddomilaY �v,tr to - h ba - who tte rdisposal. t j y CENT Rp,L SAN central S - _ a n @Centr . At�WalnutCre alSan . ekGov council meet- Academy ' �nfO'what a great ing sharing Central of our waterways), partner theyare � are keep- out 'n9 Medications- 11:10 edications11:10 AM- 7 Feb Z 018 Y Retweet2 dikes t 400, " -, Ul 1 � - 2 8 Tweet your reply la San 201$ gnu 1�1 d 1vow O LZ 10 _ CENTRAL A RESSING CUSTOMER INQUIRIES Amanda Ferguson @toof_fan_amanda•27 Apr 2017 v [:ot sure wvhose jurisdiction this is.@CentralSan @ebmud @News24680 �-CityofOrinda#scenicdrive Amanda Ferguson tool_fan_amanda •27 Apr 2017 v 4. Approximately 55 Scenic Drive Oninda. Q 2 L 1 t Central San -- - San �. replying to @tool_fan-amanda @ebmud and 2 others 14 @tool fan amandadoesii't appear to be CentralSanpipe, we've -ecentl inspected J that neighborhood. We've asked @CityofOrinda to handle. a LZ QJ 2 B 11.38 AM -27 Apr 2017 Amanda Ferguson @tool_fan_amanda.27 Apr 2017 ,r Approximately 55 Scenic Drive Orinda. 3. Like ti 2 C7 n 1 B City of Qrinda 1 " -1 Reply-Ing to @tool_fan_=----,.da @CentralSan and 2 others We have Public Works Staff en route. 1-.44,LM-,e]-27 Apr 2017 11 _ - ,71 FI'.,1 - ..... CM41 N-0 CENTRAL SAN STATISTICS 220 likes+2 this week 227 follows See Pages Feed Posts from Pages you've liked a5 you'A'^' Central San @Cell[I alSc 12 post reach this week Tweets following Followers 3vi0eo views this week 709 323 275 We track who we are reaching, how many people are clicking on our content and what information is most popular Many of our posts reach Hundreds of people and allow us to engage with our cities and sister agencies • We post across platforms: Example - YbuTube videos are posted on Facebook and twitter SImAl ISTICS Your 5 Most Recent Posts Irl > Reach:Organic C Paid Post Clicks a Reactions,Comments&Shares Published Post Type Targeting Reach 1 Engagement Promote 0513112010 Central Contra Costa Sanitary Di 33 InLm�__ N strict shared a post- a E 8 V+-Is'+le were proud to welcome @0 16 Tweet activity E 'ildcats student,Srisai Nac r1_3 6 0510412018This past Tuesday,we celebrate 86 7 `-2- 51 d the achievements of the Centr 5 ■ Your Tweets earned 7.9K impressions over this 28 day period 04/2312018 Has the Pipeline landed in your15 mailbox yet?If not,you can read r1_3 %4 120 11 =60 a I 2_0K 04/12t201 8 Are you getting ready for#Spnn so 141 14 1 17 gcleaning?Central San's House 4 14K h,�,�;�� - Jun 3 Jun 10 nm Top 10 Videos Browse all coteTine Tweets Tweets and replies Promoted Impressions Engagement 9 Engagement rate .............. ................ .................... Video 4, Watch time(minutes) Views Central San _-,entralgan-May 17 2,920 151 5.296 Wipes Clog Pipes(Children's Version) 1,290 24% 1,678 320i VVe were proud to welcome @DWSWildcats,student. Srisaj Nachuri,to Central San today to present his award- The Lifecycle of a Paint Can 1,216 23% 1,315 25,Io winning research-Srisal won second place in the Contra Costa County Science and Engineering Fair. p1c.tvv1tter.com,'0anp4Z17QV Dispose Your Cooking Oil Properly! 754 14% 1,293 24?,,c Promote Wipes Clog Pipes 652 12% 360 6 8qr Follow the Flow 406 7.7% 94 1 816 * FO % G:Fats,Oils and Grease 258 4.9% 112 2_1 These numbers reflect Overflow Protection Device-OPD 200 3.8% 132 2 engagement for April and Aeration Turb i n e Startup-I st Place Trai 125 2 = 46 May of this year Maintaining the Flow 77 19 Southern Area Briefing-2018 50 16 13 CENTR ww-� IAL SAN THANK YOU Central contra Costa Sanitary District shared a post. December 20,2017 Q { CASA! Thank you Agencies ,t Sanitation Ag Like Page California Association of December 20,2017,0 {*. Central Contra Costa Sanitan�District!'hr?fieork o Congratulations to Cent orated the district into Utilities of the World recently inaugurated in yN ater and v�asteU,ater utilities. 22 of the v�orld's most forward �-� Central San @CentralSan 21h That's our kind ofrty-a i � p This little girl wanted a poop-themed birthday part✓.so her parents threw her one: 1 �� . NorCASA";EB ORG Member News inaugurated into the Leading--- This Little Girl Wanted A Poo -Theme i Contra Costa Sanitary District inaug p d Birthday Pa Centra "I tried suggesting other themes.but she always insistedon So Her Paren... • poop huffingtonpost-COM CentralSan Feb 28 �--�' Central San ed educate students from SL 65 people reached Engineer Nancy Molina help � pipes are installed-#STEPvIed Share 1 V4 r @strandwoodel about how p p QComment pic_twjtter.com/GK1rMyw1vK Like UVEA Water Assoc 4-% t3 2 � ��CWEAI`Aembers Following Replvino to nr_-en+-rolSan Now that's our kind of party. Perhaps a water/wastewaterJob is in Audrey's future uture CAWaterJo � bs.org 5:17 PM-10 Apr 2017 LZ 14 _ t _ CENTRAL SAN