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HomeMy WebLinkAbout3.b. (Handout) Social Media Presentation ,; f ...� . . _. r Committee Item 3.b. (Handout) CENTRAL SAN COMMUNICATIONS DIVISION YSocial M Emily Barnett Communication Services & "- Intergovernmental Relations Manager Aw i.` Cnr+ l w I MEDIA T Majority of Americans now use iFacebook, YouTube %of U.S.adults u-ho say they zse thefottoui g saciat media sitesontine or on their aUphone The average American spends just over two hours per da) on D YouTuha73- social media FacehDAH A typical American uses three of the eight major social media 44 platforms [nstagrarn35 Pinterest 29 Snapchat27 Linkedln 25 Social media ad spend in 2017 20 ........................ ........ ................:.......... ° fter wi ts12— pp 22 exceeded $35 billion worldwide, accounting for 16% of all digital ads 2012 2013 2014 2015 2016 2017 2015 (Hootsu ite,April 2018) move:Pre-2018telephcne polldate is natavaileble ford ouTube,SnapehotDr4VhetsApp. Source:Su rvev awn d ucte d!e n.3-10,2D18.Trend date from previflus PE1V Resew rch L enter surveys. "Social Media Usein 2918' } PEW RESEARCH CENTER f 4 r 4 l'ave DEVELOPING A PLATFORM FOR CENTRAL SAN • In 2015 BP 021 — Social Media Communication BOARD POUCY SOCIAL MEDIA COMMUNICATION PURPOSE To establish a policy on the use of social media as a District communication tool. POLICY The Board of Directors supports the use of social media as one of many tools to further enhance communication between the District and its customers. GUIDING PRINCIPLES FOR PROCEDURES • Engage with our communitNr, our customers, and even our detractors Respond to inquiries and comments to let our customers know we are listening , we care , and we are engaged Utilize negative feedback to identify and fix issues � Recognize that transparency is key 1 VELOPING A PLATFORM =OR CENTRAL SAN Our procedures guide content creation , comments and record retention Our comment procedure is available on our Facebook page Central San primarily uses Fac:ehnnk, Twitter and YouTube We also have a `inkedln and a Household Hazardous Waste Collection Facility Yelp page yelp?, Fmn ..a- • - Household Hazardous Waste Collection Facility o-�.�, ou„�ao awr .air' CentralSanDist Ix VID— a,r 3.3 3—ELS p SGIDk ao, a © ® 1•a1lkeYd<Me WInICM11 '} I[461rtb5paq[ken.aM UiNN Sm wants&Help ln✓ O aYs,lmnex al u'� _ — - '•$ 1�,;, 'orneerlM1ePan MinY[in9 artl rtuzu9 W,a 11 YeuYe SV !i :Y �FmO[keniea l'waa mm�axu' mmn[I'enus a,e K e lsm)n... .4ntl slop lMa waeux PewnasM prcacam d,wM V rim •nle:saieme ouslnese n new�nml 77 c** �se yru mane - F a �'weenmeoeammrtees aw Paimw:eewie'n srevexx Q. ,m,Y wam Pm om���.. Su kaars a Vploa:ls Mti we se nariveHeM lew N�:nu�kn BeaVMVM'nsewpwa ys nJ a mEalo,a��ea�,o dlliunl <<PbWEAOFPMRIHEA� ys ��w��a n•,eal,r<.n�.rc,nn aa'Maank ar�a:n.,�aek aro�k�n o yew e s swmem.ve,�I�r��xoi3 m.u�K.nrcoia l>a� can Mopwag Mlrw la:alaoua c<liK�a�,ol.c�” �sear `_ THE PROCESS A POST yy Central San @Centra{San 16 Oct 2017 v 4 � 0ur26rh Mni"—yGolleci-Orrveisund—yll Help--h 750visn—this week! Tfi- — 1 • �' �`w�,n 9 --oee,z..1ottar�olstnct... m nekeg us iwc�°u Awl N4 100y yearv�oixvrpn9 WAw°wz mK�nr�.va�eio�2��re Design & Construction ' "�°�"°m" Creating a mo, Storyline Concepti Graphics Engagement Posts with graphic elements tell a story and are significantly more likely to be clicked on and engaged with • ,t R = CREATING POSTS Most posts take between 1 -3 hours to produce During busy times (when we're having an event or promoting a specific item) it requires 0-- 15 hours a week Other staff are often involved in the creation of graphics and DhotograDhs Social Media accounts offer notifications to the administrator when comments are made or engagement occu rs It's helpful to "like" and engage with other organizations via social media because it builds goodwiD and support and increases your community on Social Media `� "sAve PROMOTING EVENTS AND ACTIVITIES District ... Ed!Birsan is with Tim MCGallan. JAGS6. Central Contra Costa Sanitary 16 hm concord e February 13 d 20th Anniversary of our Hazardous Waste Facility that is up to 2 million pounds a year of collection with 90%recycled-I said I look forward to them Central San Academy is starting Soon!Cerme learn about Special distric doubling that amount over the next 20 years and then going out or busines and the amazing Science behind wastewater- 20 after thatas we rigum out haw to make things that are not hazardous. ReI�t �9cleg www.centralsan.orgfaeaderrty- i�irir,��. °isfict� mansharerr f min S 1ntleU. Central Con a Do You have N costa SanttarY hazanyo Paints,Cie • oes Central • �� PA '=onha Cost,Sajj%�Piiing❑p at anehp°ol ehemicais 01's •. + •r r • �fY Distrrer yfqw(Fake them overt,other househol 1L i • • nY en h4aninez or rreeII p5 Qa d sY Pers r ekp, -- Cko- i • u: I 4 We +61 your old L?cj++ei pi 01.14 O Love Q Comni Share 107 yeyvs / • `�i F{. �t/ren ��Yau and 2D others 4 0111 a,Contra Cosi Sa a u"V District + -,r Iro C'Wok an was prfl 7 Sham yearch ee Cores not10,wo,f.'enes,mntoroil,nail d u .. Partici 5115Fga Much �8.i1a as bike Partici.., s �a(�%nB%k� v VLave Fate lrt aur<^Orh Mnversary roi�b�}iy'n9 � t8a,)'' a%/�c3�}%�ltyr Q Corr,menr ,�Share leis 0S j mment. i Q Ftwas a ..;.;,-.ror ,utn..vaPea +u. �o�tpldHa�°us I cy at.Eo, i'y t IS?vr"a goo t,7 t � urr���"o.:c i' nmiah'h`zi+strt4.xt�d rs.useAP�" fid, C�r r// bSrUmeY ' �1f�1Qa,tn old�iiwt& Maalo Ca p�pV. ,M,y,wassnr �re� ,raver ��Th>�a tlra iparn9 Nat ran va Shtl�'Yf>� ENGAGING WITH Q Joseph Zumbo,Nitin GoeE and 10 oiners Oldest Central Contra Costa Sanitary District +++ 2 Shares March 28-Q tiew 1 more comment We were excited to welcome our newest Central San Academy class to aur Martinez facility last dight- Let the learning begin! � Deanna Constable It was a very informative first class and I'm excited to learn more! Learn more about our academy here:tkttp:ilwww.centralsan.org!academy I appreciate all of the time,work,and thoughtfulness being puY into this€earning experience for those of us lucky to attend-Thank you - all, Like-Reply Message 10w Central Cancra Costa Sanitary District We're so grateful to have you and to be part of this wonderful community. Like Reply 10w 0 lJ Kelsey Trippany I LOVED the Sacwwe program.I took 3 treatment classes at Central San.Was inspired to learn more about water quality;so i decided to get a bachelor's in hydrology and another in GIS.Finished school and now working for a water agency.Waiting to see if I passed the D2 and will likely go for the T1 next.I highly _ recommended this program to anyone I meet who seems like they would be interested :t Like-Reply Message 10w Edited 01 - Central Contra Costa Sanitary District"owl Congratulations Kelsey Trippany!Central San Academy is a 6-week community education program.The Bay Area AL 317 people reached :i +` Consortium for Clean Water Education(9ACCWE)also offers classes at Central San.Were glad to hear you began your journey herewith us! a5 Like Comment } Share . Like-Reply 10w 002 Wnte a comment... p cic a ENGAGING WITH Central son ter of @QK� SI local chap rotectj Erik Novales We joined discuss our role in nevt @Yankeefinr, tonight to us come to your uplic health. I-et � need Fn11o� p t0 remember to rneetin�! r►d of eX fired do this when rid Of �o with hatter medication betting , similar to khat I Y disposal. CENTRAL 5AN Iok Cent"UFF @Centralsan At OVti"nutCreekGov Academ council meeting sharin y infra,What partner the Central San out of our waterwaYsia great partY are keepin g nledieatiorxs 11.10 AM-7Feb 2018 1 Retweet Z Likes 02 19 Tweet your reply 7•.17 PM-10 tan 2018 ---- �r 1 111 Q 2-1 -- ADDRESSING INQUIRIES Amanda Ferguwrt�iltool fan_amanda 27 Apr 20i7 v Not sure whose jurisdiction this is.@Central5an @ebmud @News24680 @CityofOnnda#soenicdrive IAmanda Ferguson @too!-fan_amanda •27 Apr 2417 v Approximately 55 Scenic Drive Orinda. Q z U Centra[ San @Ce nt ra I San Replying to @too!-fan_amanda @ebmud aiid 2 ethers @tool_fan_amanda, doesn 't appear to be @Central5an pipe, We've recent y inspected that neighborhood, We've asked @CityofOrinda to handle. Q a V 2 0 11:38 AM -27 Apr 2417 Amanda Ferguson @tool_fan_amanda•27 Apr 2017 v Approximateiy 55 Scenic Dnve Onnda. i Like nA I 4 2 U t7 1 e Cityofnd3 v Q 1 @CityofOr1rind Reply;ng to @tool_fan_amanda @Central5an and 2 others We have Public Works staff en route. 11:44 AM-27 Apr 2017 c 4003M...P..� STATISTICS 220 likes+2 this week e; 227 follows See Pages Feed L•' Posts from Pages yoLrve liked as your Page Central San DCe nt ra l Sa n .111 12 post reach this week Tweets Following Followers 3 Video views this week 709 323 275 We track who we are reaching, how many people are clicking on our content and what information is most popular Many of our posts reach hundreds of people and allow us to engage with our cities and sister agencies We post across platforms: YouTube videos are posted on Facebook and wmth =- STATISTICS Your 5 Most Recent Posts > 91 Reath.Organic 1 Paid ■Post Clicks a Reactions.Comments&Shares Published Post Type Targeting Reach f Engagement Promote W31 0 10 M Central Contra Cosha sanitary IN �8 ?2 +.el vm strict shared a post. 05117/2618 ®tA'e were proud to welcome PDr 104 16 ■ Tweet activity a.num VHSNIcldcats student,Srisai Nac 6 05!6412618 This past Tuesday,we ceiebmte r SE; 7 ■ 10.37 a,.� d the achievemerels of the Centr 5 ■ Your Tweets earned 7.9K impressions over this 28 day period 04123r2018 Has the Pipeline landed€n your zo 5 2.s+vm mailbox yet?If not,you can read RD 11 calx 00122618 S Areyou getting ready for ASpdn ■� 141 - 14 1.17vm gcleaning?Central San's House d ■ r.dx _1 Tube May2-0Mey E/ Juni Jun 19 Tap 10 Videos erowae all carnmr Tweets Tweels and replies Promoted Impressions engagements engagement rate ................... ...................... .......................... Video y Watch time(minWes} Views Central San @Centra[san May 17 2,920 151 52% Wipes Clog Pipes(Children's Version) 1,290 24% 1,678 32% We were proud to welcome @DVHS1Ni€dcats student, Snsai Nachun,to Central San today to present his award- winning research.Snsai won second place in the Contra The Lifecycle of a Paint Can 1,216 23% 1,315 25% Costa County Science and Engineering Fair pic.lwlttercoml0anp4Zi7QV Dispose Your Cooking Oil Properly! 754 14% 1,293 24% V-Tueetattivity I Promote J Wipes Clog Pipes 652 12`k 360 6.8% Follow the Flow 466 7]% 94 1.8% *These numbers reflect FOG:Fats,Oils and Grease 258 4.9% 112 2.1% Overflow Protection Devi ve-DPD 200 3.8% 132 2.5% engagement for April and Aeration Turbine Startup-1 at Place Trai 125 2.46 46 6.9% Mayof this year Maintaininglhe Flow 7715% 19 046 Southern Area Briefing-2316 50 0.91% 16 0.3% THANK YOU ! Central Contra Costa Sanitary pistrict shared a post. December 20,2017 Thank you CASA! California Association of Sanitation Agencies — r�tike Page f7ecemt, 20.2917 O DIS111cti The Leading eptly inaugurated the district into its network of Congratu€ations to Cental Contra Costa sanitary Jtiiities of the World rec water and wastewater utilities. 22 of the world's mast farvvard-thinking Central San @CentralSan-21h That's our kind of party!This little girl wanted a poop-themed birthday party,sow her parents threw her one- �1 1 a o 1' f • CASAWFRORG Y*� into the ding- This Little Gin Wanted A Poop-Themed Birthday Party.So Her Pa Nlemder Mews District inaugurated Lea .—_ Cent€al Contra Costa Sanitary `I tried suggesting other themes,but she ahvays insisted on poop,^ huffrngtanpost.com _.� Central San Centfat' Feb 28 Sg people reached ��� Engineer Nancy to lina helped educate students from AL Share ' - @strandwoodel about how pipes are Mstakted.#STEMed ~' € Pic[�Comment Like CWEA Water Assoc t3 z r _DCWEAMemberc- Replying to @Centraf5an Now that's our kind of party! Perhaps a water/wastewater job is in Audrey's future CAWaterJobs.org E.17 PM-10 Apr 2017