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HomeMy WebLinkAbout08.a. Recap of Household Hazardous Waste (HHW) Collection Facility 20th Anniversary week October 16-21, 2017Page 1 of 14 Item 8.a. Central Contra Costa Sanitary District December 21, 2017 TO: HONORABLE BOARD OF DIRECTORS FROM: EMILY BARNETT, COMMUNICATIONS AND INTERGOVERNMENTAL RELATIONS MANAGER REVIEWED BY: ROGER S. BAILEY, GENERAL MANAGER SUBJECT: RECAP OF HOUSEHOLD HAZARDOUS WASTE (HHW) COLLECTION FACILITY20THANNIVERSARY WEEK OCTOBER 16-21, 2017 Attached is a presentation (Attachment 1) which provides an overview of the Household Hazardous Waste Collection Facility events in honor of the 20th Anniversary, and a detailed report (Attachment 2) of the successes related to both events. Strategic Plan Tie -In GOAL ONE: Provide Exceptional Customer Service Strategy 1 - Foster Customer Engagement and Awareness, Strategy 2 - Improve Interdepartmental Collaboration ATTACHMENTS: 1. Presentation on HHW 20th Anniversary Events 2. Report on Household Hazardous Waste Collection Facility 20th Anniversary Events December 21, 2017 Regular Board Meeting Agenda Packet - Page 71 of 107 HOUSEHOLD HAZARDOUS WASTE COLLECTION FACILITY 20t" Anniversary Week oard Emily Barnett Communication Services & Intergovernmental Relations Manager 1H ANNIVERSARY EVENTS October 16-21: Anniversary Customer Collection Drive October Stakeholder Flagship Reception OUTREACI' 'mO CUSTOMERS Social Media: Celebrate 20 years with us! Our Household mom* Hazardous Waste Collection Facility is turning 20 this October! 2Q 'ANNIVf RSARY COLLECTION DR!VE Celebrate ,TNcNnKKNn�� WilhCentral San! _.. Www"'°'°p p,MN�VNpAjVE e '����,, TV and Radio: 576 commercial spots, reaching 28.8% of Central San's customer base 55 on -air radio commercials 55 digital online streaming commercials orsInF1.10 Ter_rremRIF=ufinwnuryort,rrN:rae7. SPREADING THE WORD Fanphnnk 267.0% increase in page views 330.3% increase in total reach 67% increase in page likes 124% increase in page engagements Twitter 41 tweets 26,000 tweet impressions 2,264 visits to the District's Twitter profile YouTube 20th Commercial viewed 1,127 times 20th Promo viewed 1,100 times Six unique HHW videos were produced and promoted Edi Birsan is with Tim McGa;iian. 16 hrs Concord - 0 20th Anniversary of our Hazardous Waste Facility that is up to 2 million pounds a year of co{lection with 901% recycled. I said I look forward to them doubling that amount over the next 20 years and then going out of business 29 after that as we figure out how to make things that are not hazardous. IDlsWcey eon sham Central Contra :,os,, San anit a hoz DO You have min paints, n cane ool cheq Coma Costa San Mary Districto"e? eke thems, oils antl other y. � �-� HH�raci€„in rot.ver to th��lS elaltl sl, �hrsUaHCon4a Costa Sanitary District ' Se� to esto° late�o p mcip fe roil, nail Gohisy J Love i� an our20ih Annrve ary Co¢-ma^SDII _Q o19�1 �D,,9 Year StaClstics 1� � azardotts Waste 20 li , Household N � '' °views �n! • .. bucket under tar garage °r the ` �enlral5an�r� e 2°17 used Paint and shelves inY red cleaners• eftY disP°sed°# ..'y 1 auhsshedon©d � - the last €rmeYou boked to old light bulbs, eFn need to he Prop Whenwas Pm You han9lirgon Dilute ourwatera your K�chyn srnK? sthat coop 1 a9 aem batteries'' These are r x 2 4.7 RPnulnr Rnirri MPPtinn Ananrjn Parket - Page 75 INCENTIVES AND GIVEAWAYS Small Prizes: • Welcome magnet and bamboo plant �- Daily raffle First time user prizes th 20 car prize "It was fun to bring in the hazmat stuff in the garage - my husband found things too and was welcomed with a first time through gift! I think this builds such goodwill and sense of connection." — Julie Anderson RECORD-BREAKING WEEK Collection Drive Highlights This was our highest participation week in the 20 - year history of HHW! 7 -fold increase in new users compared to the same week the previous year. Central San's outreach efforts were successful, our customers reflected that they had experienced all our wide-ranging outreach. 5'. [1' r' ANNNFF M11111,1131 9 I PROUSEHOLD HA m X�-Xwmk I EHOLD •36 MiLLION P0. OSAW1 OUS WASTE COLLECTION FACILITY r 7- f hL 4L 41 kw=rkl m 0 Page 10 of 14 Central Contra Costa Sanitary District December 21, 2017 TO: HONORABLE BOARD OF DIRECTORS VIA: ROGER S. BAILEY, GENERAL MANAGER FROM: EMILY BARNETT, COMMUNICATIONS AND INTERGOVERNMENTAL RELATIONS MANAGER SUBJECT: RECAP OF HOUSEHOLD HAZARDOUS WASTE COLLECTION FACILITY 20TH ANNIVERSARY WEEK OCTOBER 16-21, 2017 BACKGROUND In order to increase customer and stakeholder awareness of Central San, staff is tasked with developing an annual signature event that showcases Central San's important programs and services. In honor of the 20th Anniversary of the Household Hazardous Waste Collection Facility (HHW), a week-long customer engagement drive was held October 16-21, 2017, and a mid -week flagship stakeholder event and tours were held October 18. The Anniversary Collection Drive increased public awareness about the facility and Central San's pollution prevention efforts. The flagship reception, HHW tours, and Treatment Plant tour provided an opportunity for local elected officials and sister agencies to learn more about Central San, which they in turn can share with their communities. EVENT GOALS • Increase customer awareness and engagement with the HHW and Central San's pollution prevention efforts. • Increase new and repeat customers to the HHW. • Provide an opportunity for federal, state and local elected officials/stakeholders to have a "Central San Experience" and interact with our facilities first hand. INTEGRATION WITH DISTRICT STRATEGIC PLAN The 20th Anniversary Collection Drive and flagship stakeholder event was planned during the Fiscal Year 2016-18 Strategic Plan. Under the Strategic Plan, the event met: Goal 1 — Provide Exceptional Customer Service Strategy 1 — Foster customer engagement and awareness o Strategy 2 — Improve interdepartmental collaboration December 21, 2017 Regular Board Meeting Agenda Packet - Page 80 of 107 Page 11 of 14 RECAP OF HOUSEHOLD HAZARDOUS WASTE (HHW) COLLECTION FACILITY 20TH ANNIVERSARY WEEK OCTOBER 16-21, 2017 Page 2 INTEGRATION WITH COMMUNICATION SERVICES STRATEGIC PLAN Various goals specific to the Communication Services and Intergovernmental Relations Division Plan also were met during the event, including: Goal 1 — Foster Customer Engagement and Awareness o Strategy 2 — Increase Outreach of Pollution Prevention and Environmental Stewardship Programs o Strategy 4 — Build and Maintain Relationships with Federal, State and Local Elected Officials/ Stakeholders o Strategy 5 — Grow Social Media Program o Strategy 6 — Grow Earned and Paid Media Goal 2 — Support Internal Partners o Strategy 1 — Maintain the District's Visual Brand o Strategy 3 — Produce High -Quality Visual Media Goal 3 — Strengthen Internal Communication o Strategy 1 — Strengthen Bond Between Employees ANNIVERSARY CUSTOMER COLLECTION DRIVE ACCOMPLISHMENTS Total Participating Customers • Over 900 Collection Drive Hiahliahts This was our highest participation week in the 20 -year history of HHW! o We surpassed our goal of 750 customers early Saturday morning and ended the day with a total of 907 customers for the week. The HHW realized a nearly 7 -fold increase in new customers compared to the same week the previous year. Central San's outreach efforts were successful, with feedback from customers that they had observed all our different forms of outreach (radio, TV, social media, billboard, and other advertising). ANNIVERSARY FLAGSHIP STAKEHOLDER EVENT ACCOMPLISHMENTS Total Elected Officials/Stakeholders • Over 50 Anniversary Event Highlights • The event provided an opportunity for Central San to recognize our community partners and the leadership that established the HHW. • The event fostered understanding of our pollution prevention programs and the significant role of the HHW amongst local elected officials. December 21, 2017 Regular Board Meeting Agenda Packet - Page 81 of 107 Page 12 of 14 RECAP OF HOUSEHOLD HAZARDOUS WASTE (HHW) COLLECTION FACILITY 20TH ANNIVERSARY WEEK OCTOBER 16-21, 2017 Page 3 Attendance bV Elected/Stakeholders The HHW received numerous accolades from federal, state, and local governments in response to 20 years of service to the community. Eight of Central San's service area cities had elected, and/or key stakeholders, attend the event to provide recognition. In all, Central San received 10 proclamations/certificates of recognition. Most notably, the City of Concord proclaimed October 18, 2017, as "Household Hazardous Waste Collection Facility Day." The following elected officials and/or key stakeholders attended the event: • Brandon Bratcher, District Representative from Congressman Mark DeSaulnier's office. • Cora Young, District Representative from Congressman Mike Thompson. • Sam Reneau from Assemblywoman Catharine Baker's office, presented a joint State resolution. • Contra Costa County Board of Supervisors — Candace Andersen and representatives from Supervisor Karen Mitchoff's office. • City of Concord — Vice -Mayor Edi Birsan and Councilmember Tim McGallian. • Town of Danville — Mayor Renee Morgan. • City of Pleasant Hill — Mayor Michael Harris and Councilmember Sue Noack. • City of Walnut Creek — Councilmember Cindy Silva. • Contra Costa Water District - Board Member Ernie Avila. • Mt. View Sanitary District - Board President David Maggi, Board Vice -President Brian Danley and Board Members Stanley Caldwell and Greg Pyka. • West County Wastewater District - Board President Leonard McNeil. • Former Central San Board Members Barbara Hockett and Sue Rainey. • Dublin San Ramon Services District - Community Affairs Supervisor Sue Stephenson. • East Bay Municipal Utilities District - Community Affairs Representative Kathryn Horn. Treatment Plant / Services Tours 12 elected officials/stakeholders participated in Treatment Plant tour 8 elected officials/stakeholders participated in the HHW tour Outreach • Social media o Central San's Facebook page in October saw: ■ 267.0% increase in page views ■ 330.3% increase in total reach ■ 67% increase in page likes ■ 124% increase in page engagements o Central San's Twitter page in October saw ■ 41 tweets ■ 26,000 tweet impressions December 21, 2017 Regular Board Meeting Agenda Packet - Page 82 of 107 Page 13 of 14 RECAP OF HOUSEHOLD HAZARDOUS WASTE (HHW) COLLECTION FACILITY 20TH ANNIVERSARY WEEK OCTOBER 16-21, 2017 Page 4 ■ 2,264 visits to the District's Twitter profile o Central San's YouTube Channel saw: ■ 20th Commercial viewed 1,127 times ■ 20th Promo video viewed 1,100 times ■ Six unique HHW videos were produced and promoted o Media stories ■ Print ❑ East Bay Times, October 10: Good Neighbors by Faith Barnidge ❑ East Bay Times, October 17: Local Happenings: Go Green ❑ East Bay Times, October 17: Raffle Prizes Help Mark Waste Collection Facility 20th Anniversary ■ Online ❑ OurCommunityFocus.com ❑ DanvilleSanRamon. com ❑ E -blasts — Supervisor Andersen and Supervisor Mitchoff ❑ Patch.com (for various cities in service area) ❑ Concord Chamber. com ❑ Marti nezChamber.com ❑ City of Walnut Creek City Manager Report ❑ City of Martinez City Managers Report ❑ Claycord.com ❑ Social Media Shares — RecycleSmart, CCWD, City of Martinez, East Bay Leadership Council o Advertising ■ Television commercial ❑ Comcast — 576 commercial spots, reaching 28.8% of Central San's customer base ❑ CCTV — HHW commercial was aired three times a day between 10/8-10/21 ■ Radio: KKDV ❑ 55 on -air Commercials ❑ 55 Commercials through digital online streaming ■ Signage ❑ 4 X 30' on HHW Building ❑ 4 X 30' on Central San's Entrance Fence December 21, 2017 Regular Board Meeting Agenda Packet - Page 83 of 107 Page 14 of 14 RECAP OF HOUSEHOLD HAZARDOUS WASTE (HHW) COLLECTION FACILITY 20TH ANNIVERSARY WEEK OCTOBER 16-21, 2017 Page 5 EVENT COSTS The table below is a detailed description of costs incurred for the event. This includes costs for food, advertising, and other operational expenses. Description Cost Costco, Safeway, Smart and Final $247.67 HHW Magnets, Bamboo Pots, Green $3,473.00 Utensil Kits, Recyclable Coloring Kits, LED Flashlights, Reusable Straws, Rechargeable Batteries, and gift cards Comcast TV Ads, Claycord Ads, $5,613.27 KKDV Radio Ads, Social Media Internet Ads � • - Rental of chairs -div $186.36 • $9,520.30 December 21, 2017 Regular Board Meeting Agenda Packet - Page 84 of 107