HomeMy WebLinkAbout12. Provide direction re updates to Central San's existing logoPage 1 of 6
Item 12.
' CENTRAL SAN BOARD OF DIRECTORS
POSITION PAPER
MEETING DATE: NOVEMBER 16, 2017
SUBJECT: PROVIDE DIRECTION REGARDING UPDATES TO CENTRAL SAN'S
EXISTING LOGO. APPROVAL RECOMMENDED BYADMINISTRATION
COMMITTEE.
SUBMITTED BY: INITIATING DEPARTMENT:
EMILYBARNETT, COMMUNICATION
SERVICES AND INTERGOVERNMENTAL
RELATIONS MANAGER
ADMINISTRATION -COMM SVCS AND
INTERGOV REL
REVIEWED BY: PHILIP LEIBER, DIRECTOR OF FINANCE AND ADMINISTRATION
Y, , �� _,� I 1111141�t__
Roger S. Bailey Kenton L. Alm
General Manager District Counsel
ISSUE
Provide direction on proposed updates to Central San's existing logo.
BACKGROUND
Comprehensive research has indicated that Central San's customers have little to no familiarity of the
District's name (Central Contra Costa Sanitary District), and furthermore customers could not identify the
agency responsible for providing their wastewater service. Central San's Fiscal Year 2016-18 Strategic
Plan sought to address these issues with Goal One - Provide Exceptional Customer Service, Strategy 1 —
Foster Customer Engagement and Awareness. At the November 17, 2016 Board meeting, it was the
consensus of the Board to proceed with a rebranding "lite" process, leaving the name of the District
unchanged, but using the name "Central San" to help increase name recognition.
November 16, 2017 Regular Board Meeting Agenda Packet - Page 79 of 115
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At the July 20, 2017 Board meeting, it was the direction of the Board to staff to provide various mock-ups
of the District's current logo incorporating "Central San" while retaining the existing graphic.
ALTERNATIVES/CONSIDERATIONS
See alternatives below.
FINANCIAL IMPACTS
A "lite" implementation would include using up existing letterhead, business card logoed shells, and other
pre-printed material before transitioning to the updated logo. It should result in the minimum cost to the
District as vehicle decals and other logoed items would only be changed on an as -needed basis, thereby
lessening the financial impacts.
A "full" implementation would require immediate change of all vehicle decals, printed materials, and other
items to the updated logo. The implementation process would mean a loss of existing pre-printed items,
and require additional labor costs to meet the immediacy of the transition.
COMMITTEE RECOMMENDATION
At the September 12, 2017 Administration Committee meeting, staff presented the Board requested
updates to the existing District logo (Option A). Staff also presented additional minor refinements of the
existing District logo (Option B).
The Administration Committee reviewed both options and recommended a "lite" implementation of Option
B, with both options and implementation choices to be provided to the full Board for review.
RECOMMENDED BOARD ACTION
Receive the presentation and direct staff to proceed with implementation of either Option A or Option B,
and to determine a "lite" or "full" implementation process or provide some other direction to staff.
Strategic Plan Tie -In
GOAL ONE: Provide Exceptional Customer Service
Strategy 1 - Foster Customer Engagement and Awareness
ATTACHMENTS:
1. Options for changes to Central San's existing logo
November 16, 2017 Regular Board Meeting Agenda Packet - Page 80 of 115
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CHANGES TO EXISTING CCCSD LOGO
Original logo, plus"Central San" in updated font.
No other font changes.
OLD NEW
Central Contra Costa
Sanitary District
Fewer lines on pipe. Logo is less compacted when
reduced in size for printing (see bottom of page).
ft A_——I—
gant„C„3.
CENTRAL CONTRA COSTA
SANITARY DISTRICT
Updated font, easier
to read when reduced
0 in size for printing.
Central Contra Costa CENTRAL CONTRA COSTA
Sanitary District SANITARY DISTRICT
November 16, 2017 Regular Board Meeting Agenda Packet - Page 81 of 115
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1
CENTRAL CONTRA COSTA
SANITARY DISTRICT
November 16, 2017 Regular Board Meeting Agenda Packet - Page 82 of 115
I! CENTRAL SAN
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BOARD OF DIRECTORS
PAUL H. CA USEY
President
June 15, 2017 JAMES A. NEJEDLY
President Pro Tem
MICHAEL R. McCILL
TAD J. PILECKI
DAVID R. WILLIAMS
The Honorable XXX PHONE: (925)228-9500
XXX FAX: (925) 676-7211
wwww.centralsan.org
XXX
EKK1
Subject: Central Contra Costa Sanitary District's Comprehensive Wastewater
Master Plan Executive Summary
Dear XXX:
I am proud to share with you Central Contra Costa Sanitary District's (Central San's)
Comprehensive Wastewater Master Plan (CWMP) Executive Summary. Central San is a
special district with 281 employees and a five -member elected Board of Directors. Our
mission is to protect public health and they environment through safe and effective
wastewater collection, treatment and disposal. We also operate a Household Hazardous
Waste Collection Facility, provide recycled water for landscape irrigation, and we promote
pollution prevention through informational and educational programs.
Central San's infrastructure includes a 1,500 -mile collection system and a treatment plant
that have been well maintained, but due their advanced ages, now require upgrades or
replacements.
In order to plan for the future; Central San has developed a CWMP. As you will see in the
enclosed Executive Summary, projects from the CWMP have been separated into four
programs including the recycled water system, treatment plant, collection system and general
improvements.
We take our work very seriously, as we know the community and our customers count on us
to deliver the quality service they have come to expect from Central San. We appreciate your
ongoing support, and we will continue to hold ourselves to the highest levels of accountability,
while improving the value you receive for the money and trust you place with us.
Sincerely,
LJ%JCUU 1 IGJIVGI II
® Recycled Paper
November 16, 2017 Regular Board Meeting Agenda Packet - Page 83 of 115
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Return address label:
PAUL H. CAU SEY, P. E. * Direct: (xxx) xxx-xxxx
Board President Main: (xxx) xxx-xxxx
Cell: (xxx) xxx-xxxx
pcausey@centralsan.org
CENTRAL SAN
CENTRAL CONTRA COSTA SANITARY DISTRICT
5019 IMHOFF PLACE, MARTINEZ, CA 94553-4392
5019 IMHOFF PLACE, MARTINEZ, CA 94553-4392
November 16, 2017 Regular Board Meeting Agenda Packet - Page 84 of 115