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Home My WebLink About05.d.1)b) Minutes-Administration Committee 4-11-16 Central Contra Costa Sanitaty District REGULAR MEETING OF THE BOARD OF DIRECTORS: CENTRAL CONTRA COSTA TAD J.PILECKI SANITARY DISTRICT President ADMINISTRATION COMMITTE PA(ILK CAUSE YE President Pro Tent MICHAEL R.MCGILL M I N U T E S JAMES A.NEJEDLY DAVID R.WILLIAMS Monday, April 11, 2016 PHONE: (925)228-9500 y p FAX: (925)372-0192 8:30 a.m. www.cetitralsan.org 2"d Floor Conference Room 5019 Imhoff Place Martinez, California Committee: Chair David Williams Member Mike McGill Invited-guests: Travis Taylor— Executive Vice President of Fineman PR Michael Llewellyn-Williams, PhD — Principal and Founder of Brand Mechanics, Inc. Staff: General Manager Roger S. Bailey Director of Administration David Heath Director of Engineering and Technical Services Jean-Marc Petit Secretary of the District Elaine Boehme Human Resources Manager Teji O'Malley Communication Svcs. & Intergovernmental Relations Manager Emily Barnett Assistant to the Secretary of the District Donna Anderson 1. Call Meeting to Order Chair Williams called the meeting to order at 8:32 a.m. 2. Public Comments None. Administration Committee Minutes April 11, 2016 Page 2 3. Discuss possible name change for the District, and/or consider rebranding for resource recovery— Invited guests/presenters: Travis Taylor and Michael Llewellyn-Williams This matter was taken out of order, following Item 6. Ms. Barnett noted that this item was being presented to the Committee at the request of the Board. She introduced consultants Mr. Taylor and Mr. Llewellyn- Williams who explained the material included with the agenda packet. Chair Williams noted that the District has received very few Proposition 218 protests with the past few rate increases. He questioned whether there is a problem to be fixed. Mr. Taylor said branding options range from a full rebranding, to a partial rebranding (e.g. name change only), to no rebranding; however, the latter would not address issues from the customer research. Mr. Taylor stated there is not yet enough infonnation to determine what makes the most sense for the District. He recommended going through the rebranding development process explained in the agenda materials to develop clear benchmarks. Ms. Barnett explained that staff has no recommendation on this matter, however, this is an opportune time to undergo a rebranding effort because several components are already in place. The District is in the process of revamping its website and the Comprehensive Wastewater Master Plan (CWMP) outreach plan is underway. Also, the District has recently updated its Mission, Vision, Values and Goals and launched a social media program. Member McGill said he was in favor of going through such a process, but he was not yet willing to recommend a name change. COMMITTEE ACTION: Discussed and asked staff to return at a future meeting with potential benchmarks associated with a rebranding effort. 4. Review draft Position Paper revising the Order of Business for Board agendas Ms. Boehme explained that the Order of Business for Board agendas was last revised by the Board in 2004. She said that updating it will reduce the number of categories and provide greater flexibility if closed sessions are needed prior to the 2 p.m. regular meeting start time. The proposed Order of Business will also result in fewer items being taken out of order, move presentations and updates that require no Board action toward the beginning of the meetings for the Administration Committee Minutes April 11, 2016 Page 3 convenience of guest speakers, and will group most Board action items to take place after those items. COMMITTEE ACTION: Directed staff to amend the proposed resolution to clarify wording regarding scheduling of closed sessions and recommended Board approval. 5. Review Contra Costa County Employees' Retirement Association's (CCCERA) response to recent anonymous letter COMMITTEE ACTION: Reviewed the response. 6. Review Gantt Chart of activities leading up to 2017 Labor Negotiations COMMITTEE ACTION: Reviewed the chart. 7. Announcements a. Future scheduled meetings: Wednesday, April 20, 2016 at 8:30 a.m. Monday, May 9, 2016 at 8:30 a.m. Monday, May 23, 2016 at 8:30 a.m. COMMITTEE ACTION: Received the announcements. 8. Suggestions for future agenda items None. 9. Adjournment— at 10:24 a.m.