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Home My WebLink About06. District-wide External and Internal Communications Outreach and Strategic PlanDistrict -wide External and Internal Communications Outreach and Strategic Plan Fiscal Year 2015-16 (Pe District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 1. Provides early intervention of P2 1. Increase overall participation of students in Q1 —04 SP Goal 5 messages Water Wizards 2. Supports STEM 2. Provide Sewer Science program to 6 or more GM Goal 1. Sustain And Grow 3. Is customer focused high schools w/target of reaching more than Student Education 4. Increases customer knowledge of the District and its operations 1,000 students 3. Renew corp. sponsorship of Delta Discovery Kit Ohlman Programs voyages Joe Zumbo 4. Create middle school education program 5. Create a kid -friendly P2 video 6. Create a Central San mascot 7. Create kids' page in Pipeline newsletter 1. Positions District as a 1. Plan & implement 701" Anniversary community Q2 — Q4 SP Goals community and environmental event 4,5 2. Increase Outreach leader 2. Increases customer knowledge 2. Promote awareness of OPDs 3. Produce and deliver Pipeline newsletter to Of Pollution of the District and its operations customers at least twice a year with 80% of Prevention & 3. Supports District initiatives content focused on P2 Environmental 4. Reduces pollution 4. Produce four P2 videos and provide All Stewardship 5. Supports CWMP broadcasting in central CC county Programs implementation 5. Increase media coverage of P2 messages 6. Reduces impact on 6. Conduct treatment plant tours infrastructure 7. Conduct speaking events 8. Conduct community events District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 GOAL ...- • Awareness Reason for Strategy Deliverables Alignment Timetable with District Strategy Communication Services Strategies Team Leads 1. Increases customer knowledge 1. Develop comprehensive customer outreach Q1 -C4 SP Goals of the District and its operations campaign for construction projects 5,6 2. Increases customer satisfaction 2. Develop community/customer meet -and- 3. Mitigates customer impacts greets to discuss neighborhood impacts 3. Operations 4. Reduces potential negative 3. Create and launch comprehensive customer Chris Customer Outreach media coverage research plan to include surveys/focus groups Carpenter and stakeholders 4. Create CWMP outreach plan/implementation Emily Barnett strategy 5. Conduct annual Plant tour for elected officials and stakeholders 1. Increases knowledge and 1. Meet and build relationships with area elected Q1 - 04 SP Goal 5 support of the District and its officials/stakeholders operations 2. Collaborate with sister agencies on initiatives, 2. Supports District initiatives information and best practices 4. Build And Maintain 3. Supports CWMP 3. Build a comprehensive District -wide implementation stakeholder contact list Relationships With 4. Builds community partnerships 4. Plan annual city council presentations for Federal, State And 5. Positions District as a Board Members to their liaison cities Emily Barnett Local Elected community and environmental 5. Participate in/host Special District Assoc. Officials / leader Meetings Kit Ohlman Stakeholders 6. Communicates District's value 6. Meet and develop relationships with CCWD to the community and EBMUD counterparts 7. Include elected officials, stakeholders and sister agencies in 7dh Anniversary event 8. Deliver regular CWMP updates to elected officials/stakeholders when appropriate 1. Is customer focused 1. Create and promote four District social media Q1 -Q4 SP Goal 5 2. Increases customer knowledge channels: Central San blog, Facebook, of the District and its operations Twitter, Linkedln. 3. Supports District initiatives 2. Promote District's YouTube channel. 4. Supports CWMP 3. Track mentions of the District on non -District implementation social media channels and other online sites 5. Positions District as a 4. Create and share content via social media 5. Launch Social community and environmental channels that encourages customer Media Program leader engagement and builds awareness of our Bonnie Lowe 6. Increases customer satisfaction services and mission 7. Mitigates customer impacts 5. Build a network of customers, stakeholders, 8. Reduces potential negative partners, and industry peers to share and media coverage promote messages. 6. Communicate with the RW residential fill station customers to encourage their engagement on social media District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 GOAL 1 - Foster Customer Engagement and Awareness Alignment StrategiesCommunication Services Reason for Strategy Deliverables .- with District Team 1. Is customer focused 1. Outreach to media on key initiatives or 01 —Q4 SP Goal 5 2. Increases customer knowledge District -specific operations/messages of the District and its operations 2. Support District team in charge of RW 3. Supports District initiatives messages to earn further media via radio and 4. Supports CWMP TV implementation 3. Develop messaging for media pitches Chris 6. Grow Earned And 5. Positions District as a 4. Respond to and coordinate resources for Carpenter Paid Media community and environmental media inquiries leader 5. Develop high-quality videos that feature Joe Zumbo 6. Increases customer satisfaction unique characteristics and services that the 7. Mitigates customer impacts District provides to its customers 8. Reduces potential negative 6. Build strong relationships with CCTV media 7. Coordinate video projects with our nearby community partners. 1. Increases customer 1. Support departments on contentvisual Q3 — Q4 SP Goal 5 engagement changes 2. Increases customer satisfaction 2. Work with IT to develop customer- friendly and service platform 7. Support Redesign Of 3. Is customer focused 2. Market the programs that have the highest District Website 4. Increases efficiency of District customer interaction and appeal All CS work 3. Create content and visuals that will improve 5. Increases customer knowledge appearance and customer engagement of the District's operations and mission District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 1. Maintain The District's Visual Brand 1. Creates a professional identity that visually defines Central San 2. Provides a customer -centric voice 1. Design, edit and write customer forms, flyers, logos, posters, banners, brochures and graphics necessary for the District 2. Produce a master design for the year's financial documents, including combining of the CIB-CIP and O&M Budgets, producing the Executive Summary Budget document, and collateral for the CAFR and HHW documents 3. Assist with presentations, including PowerPoint and Prezi templates 01 -Q4 SP Goals 1, 4, 5 Charles Waltmire Bonnie Lowe 2. Manage The 1. Cost effective 2. Allows for flexibility and timely 1. Internal and external mail delivery 2. Manage/maintain District convenience copiers Q1 -Q4 SP Goal 5 Chris District's Printing service 3. Provide all internal printing and reprographic Carpenter Needs (Outsourced/ 3. Creates efficiency services Charles Contract) 4. Provides excellent customer 4. Manage/direct Xerox contract staff Waltmire service 3. Produce High- 1. Communicate District story through 1. Produce high-quality safety and training Q1 -04 SP Goals Joe Quality Visual visual elements 2. Deliver consistent messages videos 2. Provide photography for the District 2, 3, 5 Zumbo Media 3. Strengthen staff knowledge 3. Visually document District activities and Kit events Ohlman 1. Builds District relationships 1. Baywork, Recycled Water, P2 Awards, Safety Q1 - 04 SP Goals 2. Supports District initiatives Awards, Giving campaign, CWMP 3, 4, 5 4. Contribute To & 3. Increases workplace efficiency 2. Lateral Connection articles ALL 4. Positions employees as 3. Succession Planning Committee Collaborate In effective District ambassadors 4. Communications Committee District Programs, 5. Supports an informed and 5. P2 Committee Committes And knowledgeable workforce 6. Board Admin and BEEP Initiatives 7. EAO 8. Managers' Forum 9. Safety Committee 10. Wellness Committee District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_12/16/2015 4 2. Increases engagement, 1. Employee events 1. Strengthen Bond collaboration, morale and 2. LC human interest stories Between efficiency 3. Presentations to workgroups Employees 3. Increases employee satisfaction 4. Coffee/Meet & Greets 4. Supports and informed and 5. Solicit employee feedback and participation knowledgeable workforce 6. Employee photos 2. Bridge The District And Employees 1. Supports District initiatives 2. Increases workplace efficiency 3. Increases employee satisfaction 4. Positions employees as effective District ambassadors 5. Supports an informed and knowledgeable workforce 1. Communicate timely and important District initiatives and information to employees via print and electronic communication 2. Inform employees of external industry and agency news 01 —Q4 SP Goal 3 ALL Q1 —04 SP Goals 3,5 ALL 3. Foster Employees' 1. Positions employees as effective District ambassadors 1. 2. Lateral Connection articles OTIS Q1 —04 SP Goals Understanding Of 2. Supports an informed and 3. Videos 3,5 ALL District Operations knowledgeable workforce 4. Pipeline 5. New employee tours District -wide External and Internal Communications Outreach and Strategic Plan for FY 2015-16_1211612015 5