HomeMy WebLinkAbout03. (Handout) Additional information from Mesa Outdoorsoe
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County Regulations:
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Placing billboards on Heavy Industrial properties is a well - established land use right in Contra Costa
County. Mt. View Sanitary District has two billboards on its Heavy Industrial property fronting 1 -680, and
last year Mesa Outdoor successfully developed a billboard on a privately owned Heavy Industrial
property fronting 1 -680 between the Arthur Road and Marina Vista exits. However, the planning process
for a new billboard project in Contra Costa County is especially time consuming, expensive, and risky.
With the mitigation measures and county relationships we developed in our past project, and with the
public benefit to CCCSD ratepayers, we believe we could make a very compelling case for approval.
We look forward to working with CCCSD and to making this project a success
Respectfully,
Jkyekq'�
Mike McCoy
Mesa Outdoor
582 Market Street, Suite 1508 1 San Francisco, CA 94104 3/9/2014
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MESA
Preliminary Site Map:
The preliminary site map above shows two possible billboard locations drawn in red. These locations
meet all state and county spacing requirements from other signs and on /off ramps. The signs would be
located outside of the flight path used by Buchanan Field and would meet the airport's height and safety
requirements.
Project Economics:
Highway 4 is a local highway with very few billboards and approximately 88,000 travelers per day.
Strong advertiser demand and lack of available inventory on Highway 4 has resulted in higher than
average billboard rates along the route compared to 1 -680. We propose adding two static billboards to
CCCSD's property fronting Highway 4 to better serve local businesses and to create value for CCCSD and
our company.
Mesa Outdoor has recently engaged an independent expert on billboard ground leases to provide their
opinion on fair deal terms for a billboard lease agreement on city property fronting Highway 4 between
Mesa Outdoor and the City of Antioch. Based on this determination, we believe CCCSD could expect to
receive approximately $3,000 per month per structure in a billboard lease agreement. We attached the
full details of the expert's opinion, and we are willing to engage an expert to analyze CCCSD's property
at the district's request.
582 Market Street, Suite 1508 1 San Francisco, CA 94104 3/9/2014
MESA
Central Contra Costa Sanitary District Billboard Proposal
CCCSD Benefits:
• $72,000 per year revenue stream to benefit ratepayers and support district initiatives.
• Free public messaging for CCCSD announcements and initiatives.
• Litter removal on Highway 4 sponsored by CCCSD and administered by Adopt -a- highway.
• Highest development standards for new static displays in the state of California.
o 100% solar generation, LED lighting, Ipe wood skirting and center panel, Sagebrush pole
wrap.
• Increase in property value of approximately $720,000.
• Local business stimulation.
582 Market Street, Suite 1508 1 San Francisco, CA 94104 3/9/2014