Loading...
HomeMy WebLinkAbout03. Draft Position Paper to adopt new Board Policy - Social Media CommunicationCentral Contra Costa Sanitary District ' BOARD OF DIRECTORS POSITION PA PER o)� Board Meeting Date: October 1, 2015 Subject: ADOPT NEW BOARD POLICY NO. BP - SOCIAL MEDIA COMMUNICATION Submitted By: Initiating Dept. /Div.: Emily Barnett Administration Communication Services and Communication Services Intergovernmental Relations Manager REVIEWED AND RECOMMENDED FOR BOARD ACTION: David Heath — Director of Administration Roger S. Bailey General Manager 3. ISSUE: The Communication Services Department would like to utilize social media tools to enhance the District's communication opportunities and meet the needs of its customer base. There is no current Board policy that addresses the utilization of social media. BACKGROUND: The District can benefit from meeting the changing communication needs of its customer base through the use of social media. To date, no social media opportunities have been explored as there is no policy in place to address its use. To allow for a comprehensive customer communications strategy to be implemented, a social media component should be included. In addition, a framework of expectations is needed to provide direction to District employees that may be utilizing social media. Adoption of a social media policy will create a policy for the District's Communication Services Department, as well as all District employees. Human Resources will include a number of procedures to help employees navigate their interactions and communications via social media. Adoption of this policy will support the District's values of building community relationships and including transparency in all we do. Adoption of this policy will also help fulfill Goal 5 — Strategy 3 of the District's Strategic Plan 2014 -2016, which the development of a "social media communications strategic plan" is a stated key performance indicator. ALTERNATIVES /CONSIDERATIONS: Defer the utilization of social media as a District communication tool. FINANCIAL IMPACTS: Financial impacts will be minimal. These costs will include a social media monitoring tool that will help the District assess the success of its communication messages externally (re: Twitter "retweeting ", Facebook "likes ", and N:\ADMINSUP\ADMIN \DIST- SEC \Position Papers \2015 \PP Social Media Admin Comm 9- 21- 15.docx Page 1 of 2 POSITION PAPER Board Meeting Date: October 1, 2015 Subject: ADOPT NEW BOARD POLICY NO. BP - SOCIAL MEDIA COMMUNICATION sharing of posts, etc.) and an archival service to maintain social media records for a minimum of two years. COMMUNITY OUTREACH: This policy will greatly improve the District's ability to communicate externally in a newer medium. The District will be able to instantly share important information related to the services it provides via video, pictures, and text. Social media will also offer another opportunity for the District's customers to communicate with the District on matters that are important to them. These tools, in real time, will further bridge the communication between the District and its customers. COMMITTEE RECOMMENDATION: The Administration Committee reviewed this policy on September 21, 2015 and recommended _ RECOMMENDED BOARD ACTION: Adopt new Board Policy No. BP - Social Media Communication. Attached Supporting Document: 1. Draft Board Policy — Social Media Communication 2. Examples of social media communications at local special districts N:\ADMINSUP\ADMIN \DIST- SEC \Position Papers \2015 \PP Social Media Admin Comm 9- 21- 15.docx Page 2 of 2 Number: BP XXX Related Admin. Procedure AP XXX Authority: Board of Directors Effective: October 1, 2015 Revised: N/A Reviewed: Initiating Dept. /Div.: ?? BOARD POLICY SOCIAL MEDIA COMMUNICATION PURPOSE I I www.centralsan.org To establish a policy to implement the approved use of social media as a District communication tool. POLICY It is the policy of the Board of Directors to utilize social media to further enhance communication between the District and the customers it serves. [Original Retained by the Secretary of the District] n-rTAt%unnENT 2 CentralSanDist Home Videos Playlists Channels Discussion About Uploads H r Wipes Clog Pipes Maintaining the Flow l;(> vwwv 310 view; • 1 year ag, Popular uploads Maintaining the Flow 310 views 1 year ago Our mission here at Central San is to protect public health and the environment. We do this by treating and testing millions of gallons of wastewater everyday. But an integral part of that process involves the Collection System making sure all the water flows from your homes, to our plant. Read more Centrifuge Cook Off - Operator Training (CWEA 2nd Place... 71 views • _ yet, _.. Popular channels ®CinemaSins Subscribe Screen Junkies Sc "I" IUOKIES Subscribe Rant ®Screen Subscribe Movieclips Trailers Subscribe n ExplosmEntertainm.. Subscribe The Film Theorists Subscribe V Contra Costa Water 4 ha:,. ar ❑c:ount" Login Is FOLLOYiIVC. F_' ;s FN.10HIIEs 1,277 215 2,321 2 Follow Tweets Tweets & replies Photos & videos Contra Costa Water CCWD serves water to 500,000 people \ in eastern and central Contra Costa Congrats to Bill Kough, who earned County. Jim Freschi is monitoring CCWD `s Employee of the Third Quarter TlFr sti on or comment. p for CCWD. Please send a question Award for work that helped customers. Concord, CA, 94520 ccwater.com Joined March 2009 •. Photos an• videos o�Lltii�q P y w Contra Costa Water We have info on how our Lawn to Garden Rebate compares to the state's. Apply to both to double your rebate. bit.ly /1 FJ8L42 Contra Costa Water We still have room on our CCWD facilities tours Sept. 25 and Oct. 2. See how we provide clean, healthy water. hit Ik: ?IPNPTSrW New to Twitter? Sign up now to get your own personalized tlmelinel You may also like Ref,es. -, BC C BC Water News Otivenhain MWD _ valleywater ACWA Sonoma County Water Trends ago90 uGOPDcaate io s 9 n hFteside,posa v.ty Chile Ahmec LThchc-.vBrokenSccne uG©B0 LGlaea Ar,:nn:al y Contra Costa water ((Cci x w y EBMUD (nA ebmud) I T. x DSRSD (CDSRSCnews x Contra Costa water D x ® EBMUD: Overview I L,r. x Take a screen shot E— (," Twitter. Inc. (US) https : twitter.com /DSRSDnews? ref_ src= twsrc% 5Egoogle% 7Ctwcamp%5Eserp%7Ctwgr %SEaLithor Dublin San Ramon Services District Water, .voste:vater, recyciea water DSRSD Dublin San Ramon Services District provides water, recycled water. and wastewater services in the Bay Area's Tri- Valley O Dublin. CA. USA vn dsrsd.com 0 Joined June 2012 0 Photos and videos DMAT THE DAOtlOHi % = •111 IM T'.h'EETS 1`01-1-01AING FOLLONERS FA1:'0RrTE`- 156 89 90 10 Tweets Tweets & replies Photos & videos A DSRSD �- DSRSD Board Vacancy to Be Filled by Appointment dsrsd.com /Home /Component DSRSD -= Six Tri - Valley agencies receive CALAFO government leadership award. dsrsd.com/Honie/Component... -e- w;: •..;:: (lam +lrC7►INIt.�F3a�i) Have an account9 Log in New to Twitter? Sign up now to get your own personalized fimellnel You may also like Re`resh EBMUD Montecito Water NCCWD ® Las Virgenes MWD Follow Contra Costa Water (@, x y EBMUD ( @ebmud) I T x �—y DSRSD (@DSRSDnewsi x Contra Costa Water D. x ® EBMUD: Overview I Lin. x V ;= Take a screen shot Twitter, Inc. (uSj https:, itwitter.com/ ebmud? ref_ src= twsrC% 5Egoogle% 7Ctwcainp %5Eserp %7Ctwgr ° /u5Eauthoi x " �J(L�I �i rl�riF.?trrll V* , -if r h T,�.. q Have an account? Log in - EBMUD We are the East Bay's watvi and wastewater service provider Call 866- 403 -2683 to report a water emergency Report water waste at ebmud com/reportwaterwas. Q California ebmud com (D Joined February 2009 11 Photos and videos OW Im I Tweets Tweets & replies Photos & videos EBMUD It's been so long since you washed your car. but please just wait a little longer. %cadrought continues. ow ly!Sde0e t EBMUD EBMUD customers cut back their use in August by 27 °0. Thank you! The = cadrought isn't over yet, keep conserving. ow- lyrSdets ® EBMUD L-i)IT)I:!; ; tgifberkeley Thanks for your commitment to conservation) I I I P =A. r,r;;•;Pt�,Xir;r M EBMUD ebmud Sep 1 New to Twitter? `,1(111 up now to clot your own p(-isonalwed Omellnel You may also like Retesh Contra Costa Water �Ovalleywater CA - DWR SF Water Power Sewer Timeline About Photos Likes Videos Ar Llko �_ * Mossage .•• —I 352 pOOP10 like thlS Closes In 10 minutes - 0.00AM - 5:OOPM I: 19VIt0 frOnds to 11ko thIS Page ABOUT > 1331 WICO'(1 AVO savo .. � , .. i (92.5) 688.8000 http )Av%mccwate r eomr PHOTOS > r v; a Post Photo / Video Write something... Sponeoref. A\ Contra Costa Water District t► Bai Theatre Congratulations to Electrical Technician Bill Kough, CCWD's Employee of Howard revaon Ilse Le eNd... the Third Quarter. Howard Hw -vott Conoert - aaB Legend and Voioe of Bill designed and led the construction effort or a new building at a pump shataroar.Gel TrcketsNow. station. The building protects new pumps and motors, cuts down on noise, and was designed to fit into the neighborhood. CCWD saved thousands of dollars through Bill's skills and efforts. Bill also used the JOi 1 LVOnI p9rple art project to train other employees in construction skills. We are all proud of the new building and of Bill... Se, More Downtown Martinez Move Screen v? - Urban Ce. About tho move - Alter decades of doct ne due 10 suburban sprawl Li, h,mjltt ^11417 Yii al Contra Costa Water (a x w if EBMUD (Oebmud) I Tv x V If DSRSD (®DSRSDnews x V KI Contra Costa Water D. x V ® EBMUD: Overview I Lm. x 7 � DSRSD Residential Re,: x �i�' ��iGS1180 F C L1 http:�:, www. facehook .com;h��e��:c�;cl�c {va:;;:, � n, PEOPLE I o connect with u C = ■ Keep me loggers in Forgot your �. ,311w— r ' • - ntial Recycled Water �) Timeline About Photos Dke�, videos > aQ DSRSD Residential Recycled Water. Fill Station 408 likes .��r/X -4 Both fill stations will be closed on Labor Day. P;Iondav Sept. 7. The Pleasanton Fill Station will be open as usual on Saturday and Sunday. ABOUT I ike Cormn,ni 739ci Jolinson Dr (925) 1328 -0515 -Press 1 for Engineering Ask for m DSRSD Residential Recycled Water Fill Station http 11www.dsrsd commee- recycled -water From a happy recycled water fill station customer Dust wanted to thank you for your water till station program I signed up today and it was so VISITOR POSTS > easy. I am a widow with a bad back. I don't have a truck trailer or even a tow hitch so containers work well for me. I am so happy to be able to water my plants again Clae Anderson Vivian Nulty. San Ramon When will the program close for the gear? Like Comment Share Sinclair Lai did they fix the busted spigot on Saturday. Sept 12th? someone back.. See Nlore Ff � i 2014 a F 4 C n https www.linkedin.comicompany /18269 ?trk= vsi-p_comt)anies_res- name& trklnfo= VSRPsearchId% 3AI48044691442446557221 %2CVSRPtargetld %3A18269�'" Conflict Mediator Degree - Earn a Master's In Conflict Resolution. Online and Accredited. Learn more. EBMUD Utilities 1001 -5000 employees Nome East Bay Municipal Utility District is a California public utility that supplies high - quality drinking water. generates renewable energy and provides wastewater treatment and pollution prevention services that 4,,. G,,., -..r. n, . , 1,.. , .mot, .,$ n.- --,I, ,,, 4nnY v See more Recent Updates EBMUD Job opportunities for the week of September 14th Accountant Ill. Associate Civil Engineer (wastewater Planning). Human Resources Analyst 11 (Retirement Administration). Instrument Technician: Laboratory Technician IF (LT) Senior Svstems Programmer Job opportunities ebmud.com - EBMUD is :working towards a fully mobile- fdendly Z site. Please note that this application has not yet been upgraded. To continue using ;your mobile device Vour browser does not support iframes. go to httpalwsvw fluiid.c hrblog.' I How You're Connected j)V Z 21,1 2M 2M 1 'ust- degree connection 92 second- degree connections 1,044 EnlployeesonLuUcedln Careers Interested in EBMUD? I lob posted See all ► See lob ► Ads You May Be Interested In Attn Female Media Manager Apply Now to the National � Association of Professional Women Register Free Account for Your Water Capture all your utility water with r Neptune - and bill what customers use Is your website portable? Find out what an embed -able website could do � for your marketing plans ��I _ lei i� �� �o) 6:73 PM