HomeMy WebLinkAbout04. Sewer Service Line Warranty ProgramCentral Contra Costa Sanitary District
July 6, 2015
TO: ADMINISTRATION COMMITTEE le
VIA: ROGER S. BAILEY, GENERAL MANAGER
FROM: ANN SASAKI, DEPUTY GENERAL MANAGER
SUBJECT: SEWER SERVICE LINE WARRANTY PROGRAM
In April 2015, the District received a presentation from Utility Service Partners (USP) to
work in partnership with the District to provide a service line warranty program. The
service line warranty would cover the underground service line from the point of
connection to the District sewer to the home. USP is proposing to work in partnership
with the District to provide this service to our customers. USP would provide and
manage all aspects of the service at their expense and would seek the District's
endorsement on their mailings, in exchange for financial benefit to the District. USP will
be present at the July 6, 2015, Administration Committee meeting to provide an
overview of the services that would be provided under the program and the benefits to
the District. In general the program would provide the following services:
• Up to $8,000 in coverage per repair incident
o $4,000 per occurrence
o $4,000 allowance for public street and sidewalk cutting, if needed
• No annual or lifetime limit
• No deductible
• Repairs made only by licensed, local contractors and are warranted for one year
USP is currently providing similar services to 250 cities, including the cities of Phoenix,
Tucson, Mesa, and San Diego. In these cities, USP has customers enrolled in 69,608
service warranty contracts, both water and wastewater. There have been no denied
claims in San Diego, Mesa or Tucson. Phoenix has been operational since 2012 and
has 36,864 active warranties. More than 97 percent of claims are approved and 99
percent of those fall within the coverage limits. USP has maintained a 95 percent or
better customer service rating. A breakdown of enrollment and claims are as follows:
Administration Committee
Page 2
July 6, 2015
Partner
Date Implemented
Warranty Enrollments
(Water and Wastewater)
Amount of
Claims to Date
Number of
Claims Denied
San Diego
2012
7,062
$205,086
0
Tucson
2014
16,662
$232,751
0
Mesa
2013
9,020
$122,680
0
Phoenix
2012
36,864
$964,201
48
Total
69,608
$1,524,718
48
Of the denied claims:
77.1 percent were denied because the customer was not actually enrolled in any of
the services under the program.
• 12.5 percent were denied because the problem existed before the customer enrolled
in the program.
• 10.4 percent were denied because they were outside of the terms and conditions.
Most of these were because the actual problem existed inside the home and the
product they were enrolled for was an external sewer or water line policy. Others
were issues with water meter or hose spigots.
As financial consideration, USP would be offering the District the following financial
benefits for the partnership:
An upfront brand license fee equal to $1.00 per the District's residential connection,
payable upon the following terms:
• One -half at the time of the launch of the initial marketing campaign
• One - quarter at year two
• One - quarter at year three
• An annual royalty payment of $0.75 per paid service per month of enrollment
• A bonus pool equal to $1.00 per District residential connections will be available for
penetration rate milestones over the three year term
The City of San Diego has been extremely satisfied with the program and from the
comment cards they have seen, the customer service provided has been very good.
While San Diego has experienced lower revenue than expected, they have stated that
USP has been a great and reputable company to work with.
Other firms that provide this type of service include HomeServe USA, which has
partnered with Contra Costa Water District, Dublin San Ramon Services District, and
Alameda County Water District to offer water line protection.
N: \POSUP \Board of Directors \Board - Administration Comm ittee\201 5\Sewer Service Line Warranty Program 07- 06- 2015.docx
Administration Committee
Page 3
July 6, 2015
Some of the reasons that the District may want to consider partnering on a service line
warranty program include:
• Enhanced customer satisfaction. This optional coverage provides a way for
customers to get service laterals repaired.
• Educational outreach to provide District customers with a reminder that they are
responsible for the service lateral on their property.
• Diversification of the District's revenue stream.
N: \POSUP \Board of Directors \Board - Administration Comm ittee\201 5\Sewer Service Line Warranty Program 07- 06- 2015.docx
Building Peace of Mind, One Community at a Time
Service Line
Utility
Service
AL
Warranty Program
50% of individuals surveyed could not afford a
hypothetical emergency expense of $400
without selling belongings or borrowing money.
- Federal Reserve
10,000 Americans reach retirement age every
day
Median age of home in the U.S is 40 years
(1975)
Water /sewer line repairs can range from
$1,200 to over $3,500.
"It's alarming, " said Gail Cunningham, a spokeswoman for
the NFCC, a Washington, DC -based non - profit. "For
consumers who live paycheck to paycheck -- having spent
tomorrow's money -- an unplanned expense can truly put
them in financial distress, it
Utility
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As their trusted utility company, you
can help to offer your valued
customers a low cost warranties
that cover the costs of repairs and
give them a fast, easy process for
having their problems solved. No
deductibles, no call out fees, no
hidden charges, no forms to fill out.
Utility
Service
Part r:.
Utility
Service
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Founded in 2003, USP was created to assist NATIONAL
municipalities and utility companies in protecting LEAGUE
their customers from the high cost of unexpected of CITIES Q"
home repairs. Backed by Macquarie Capital.
ACCREDITED A+
Chosen to administrator the National League of BBB
Cities Service Line Warranty Program BBB Torch Award for
Marketplace Ethics
240+ cities in 32 states are participating in the program E P,,lu,manl,• Inlronl,
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Invested more than $64 million in private infrastructure B✓RRRR
repairs
Returned nearly $4 million to cities through revenue KANSASCITY
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sharing component
THE CITY OF SAN DIEGO
A+ BBB rating and Torch Award recipient Tulsa
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Homeowner can enroll in sewer line protection for leaking, clogged or
broken water and sewer lines where the flow of the line is impeded due
to normal wear and tear, ground shifting or tree roots.
Coverage includes:
Up to $8,000 coverage per repair incident.
$4,000 per occurrence, plus an additions
$4,000 allowance for public street and
sidewalk cutting, if needed.
No annual or lifetime limits
No deductibles, service fees, forms, or
paperwork
24/7/365 availability
Repairs made only by licensed, local
contractors
This program does not cover:
damage to a sewer line that is caused directly or indirectly
by the homeowner, a third party, natural disasters, acts of
God,
updating and /or moving lines where the flow of sewage is
not impeded, in order to meet code, law, or ordinances or
to satisfy directives of the sewer utility company or others,
including inflow and infiltration issues or mandated
separation of storm and sanitary drain lines;
any shared sewer line that provides service to multiple
properties, detached houses, secondary buildings or
branch lines, whether known or unknown; commercial
properties, mobile homes, primary sanitary lines that are
over six (6) inches in diameter, lift stations or lift pumps,
sump, trash or grinder pumps or storm sewer laterals;
any damage /cleanup to the inside of the home, including
personal property, or replacement or "matching" of any floor
covering or affected area (e.g. carpet, hard wood, marble,
ceramic tile, dry wall, paint, plaster or wallpaper, etc.).
. Utility/
A Service
Keep our promise to your homeowners
97.55% claim approval rating
1.13% exclusion from Terms and Conditions
0.26% non - active
1.06% customer was not enrolled in the warranty
for which they had filed a claim
95% customer satisfaction rating
Saving homeowners from financial
difficulty
The program has helped more than
100,000 homeowners save more than $64
million (USID) in service line repair costs
Utility
Service
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A
Local Contractors —The Face of our Company
Contractor
paid by
USP
Customer
Surveyed
Problem
occurs
Repair
Completed
Customer
calls in —
24/7/365
Contractor
Dispatched
CONTRACTOR
NETWORK
oe
Contractors who become part of our
network must first pass a third -party
background check and service
guidelines established by USP. The
Contractor Services Team welcomes
the input of local leaders who are
often most aware of frequently used
contractors in their
respective
communities.
i-imer Utility
Satisfaction Service
Customers who had repairs performed were surveyed. Respondents stated:
"Awesome warranty for this price - why would you NOT get it ?"
- William P., Phoenix, AZ homeowner
V is nice to have peace of mind about high costs of repairs."
- Michael M., Phoenix, AZ homeowner
Dear Felicia,
On Christmas Day my sewer line backed up into my house and into my tub! I could not flush
toilets or take a shower or wash dishes or clothes or even my hands. It turned out to be due
to a clogged sewer line in my front yard. Thanks to you, I had the warranty and did not have
to pay for the $2,000 plus repair! Thank you! The warranty company had good customer
service and the local plumbing company that they sent to do the work WAS AMAZING!
They did a wonderful job and were very respectful of my property (and my anxiety about the
situation). Thank you so much Felicia for always looking out for us!
- Cindy D., homeowner; Atlanta, GA
Utility
Service
"The Service Line Warranty Program helps Phoenix residents and the city
government. Revenue from the program goes to core city services like
police, fire, parks, libraries and senior centers. The warranties give residents
an affordable option for repairs to their sewer and water lines."
- Jon Brodsky, Public Information Officer - Phoenix, AZ
EXPERIENCE REPUTATION PARTNERSHIP
"The city has fully vetted this program and conducted proper due diligence.
The program is endorsed by the National League of Cities, North Central
Texas Council of Governments, multiple state municipal leagues and over
200 cities nationwide. They also have an exemplary BBB record dating
back to 2003."
—Todd Gloria; City Council, San Diego, CA
Utility
Service
Partners..
After an exhaustive review of providers, Utility Service Partners was
exclusively chosen to administer the National League of Cities Service Line
Warranty Program
Also Endorsed by:
• North Central Texas Council of Governments
• Iowa League of Cities
• West Virginia Municipal League
• Oklahoma Municipal Services Corporation
"This award underscores one of the
primary reasons the National League
of Cities selected USP as a partner
and extended our agreement for
another five years. The
organization's exemplary record of
customer service and transparency
is what has driven the success of
this partnership over the years."
— Clarence Anthony, Executive Director
National League of Cities
• League of Arizona Cities and Towns
• Indian Nation Council of Governments
• Local Authority Services - Canada
Utility
Service
+ USP:
Pay for and organizes all the marketing, printing, assembly, postage
Handle all sales inquiries
Process application forms and payments
Issue service agreements
Operate the emergency hotline 24 hours a day, 365 days a year
Build and manage the contractor network
Deploy jobs to contractors and manage through completion
Ensure customer satisfaction
Partner:
Approve all marketing materials
Receive a risk -free revenue share on each contract enrollment
Receive the customer service value and improved satisfaction this program
provides
Utility
Service
RIT -I!
to USP has proven that a company committed to providing
exceptional service and a valuable product at a fair - market
price can successfully partner with local government
USP's Partnership with NLC + Experience + Reputation =
Trust for you and your residents
USP will keep its promise to our customers
Next Steps
Internal approvals
Simple agreement
-4 Marketing plan